Thursday, 11 April 2013


To celebrate the Queen's birthday this month (21st April), card and gift specialists Hallmark is asking Twitter users to tweet about the highlights of Her Majesty’s reign (from the coronation to her Bond cameo) using the dedicated hashtag #HappyBirthdayMaam.

Tweets collected from this hashtag will then be used to create a unique personalised card for the Queen. What's more, three lucky winners will also be chosen from those taking part to win a year's supply of Hallmark Cards*.

The competition will end at 10 am on Friday 12th April 2013. Those wanting to enter, or add their royal memories, can log onto, type in #HappyBirthdayMaam and share their favourite moments. Twitter users can also follow Hallmark directly through their Twitter channel @HallmarkUK.

Tamsyn Johnston Hughes, PR and Social Media Manager at Hallmark, said:

“Twitter is such a great tool for sharing your thoughts with friends and family. However, when it comes to life’s special occasions, there’s no real replacement for a tangible card which can be displayed proudly and treasured for years to come. Bringing these two methods of communication together, as well as the nation’s memories of the Queen, is such an exciting project and we hope to see lots of Twitter users joining in. We certainly can’t wait to see what the finished card looks like and we can only hope that Her Royal Highness likes it too!”

*Prize packs will contain over 40 cards, with the average UK adult sending 36 per year.

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